Our CEO, Simon

"Sharing a coffee with friends and strangers, just chatting about their next adventure, inspires me to live life to the full"

The Fuelled was born from two things I can’t live without: great coffee and a sense of adventure. For me, speciality coffee has always been more than just a drink – it’s a ritual, a moment to reset, and often, the spark behind some of my best ideas. I fell in love with specialty coffee years ago, drawn in by the craft, the stories behind each bean, and the way a well-brewed cup can elevate an ordinary moment into something memorable.

But I’m just as passionate about the outdoors – the early CrossFit session, the cold sunrise hikes, and travelling to different locations to sample different coffees and cultures. I wanted to build something that brought those two worlds together – coffee that’s crafted for people who don’t sit still for long. Coffee that fuels the everyday, the epic, and everything in between.

The Fuelled isn’t just about caffeine – it’s about mindset and community. It’s for those of us who chase the next adventure, big or small, and want something real in our cup along the way even if it’s your first hit of coffee in the morning when working from home!

Our Story

The Fuelled - spreading the love of speciality coffee. This isn’t a ritual - it’s momentum. For the mind and for the body. Maybe even for the soul. It’s for early starts and late-night ideas. Pre-run fuel, mid-ride reward, and that first sip to set your day in motion. Whether you’re hiking trails, catching up, chasing sunsets or mountain-top views, road-tripping, or just conquering your Monday morning inbox - we want to be there too.

Our mission

Fuelling movement and fuelling connection. Coffee is all the same right? – not quite..